It’s no secret that influencer marketing has one of the highest return on investments, especially when compared to TV, print, or Adwords. But it’s also one of the hardest forms of advertising to be successful at — while you can use tools like Influential or Maker Studios to help reach influencers, the costs are significantly lower if you have the tools and expertise to discover organic influencers independently.
Finding influencers on your own can seem daunting, but it is made easier with various tools; the best approach, as with anything else, is data driven. That includes using tools like Demographics Pro to analyze an influential accounts audience and determine if the demographics match your audience profile.
It’s also important to make sure you’re influencer reaches real people; tools like FollowerCheck can help to make sure that the account has an actual audience.
Once you’d identified influencers you wish to leverage, the next step is content creation. Think about what type of content would appeal to the influencer’s audience while still promoting your organization. Video (with subtitles) tends to be the best type of content for earning interactions, but if that’s too much of a commitment, make sure to have some quality images lined up.
Now it’s time to discover the email addresses of your influencers. No surprise, there’s also a plethora of tools to help here:
Datanyze Insider offers more than just contact information; in reality it’s a full prospecting and acquisition tool, complete with a browser extension.
While not free, the tool comes with some free credits upon sign-up to get acclimated and gain some value.
The browser extension allows you to find the contact information of an influencer just by highlighting their name and title. While, like all of these types of tools, it’s not 100% accurate, you can always use Mailtester to double check
A favorite for connecting with journalists, PressRush allows you to easily (and affordably) discover the email addresses of prominent writers, much more affordably than competitors like Meltwater. You can search either by individual journalist or by topic, and if PressRush doesn’t yet know the email address, you can request they discover it.
Clearbit is a chrome gmail extension, so it lives right within your email making it extraordinarily convenience. It also comes with forty free searches per-month, so it’s great if you don’t need to do too much snooping. By clicking the Clearbit button in your gmail account and entering the name of the person you want to pitch, you can easily find their address.
Clearbit also comes with a plethora of additional information about the contact and their organization.
Email Hunter allows you to discover email addresses in bulk using just the domain name — quickly and easily get a full list of all (publicly available) emails of employees at just about any company — it also comes with 150 searches per-month at no cost.
It also offers a chrome extension for faster searching.
And now, it’s time to reach out!