Gmail

Email Application

Updated June 25, 2018

7 updates


SCORE BREAKDOWN

User Interface

19/25

Cost

25/25

Differentiation

23/25

Effectiveness

25/25

Pros

  • Free for personal use, affordable for businesses
  • Speedy with minimal spam
  • Accessible on most devices

Cons

  • Not that aesthetically pleasing without customization and add ons
  • Storage capacity capped

Gmail is an email service provider that’s stood the test of time; it seems like everyone uses the tech giant’s email services for professional or personal use.

Using Gmail

Gmail is a part of the growing ecosystem of Google-created office and productivity tools that can impact your workplace for better or worse. New Gmail users easily create an account with their basic information, birthday, and country of origin, with the option of providing Google with more biographical information. Additionally, the user interface (UI) for Gmail is simple to learn and can be used by even the most tech-illiterate person to send and receive emails.

What you get

Gmail’s settings can be configured to filter spam and junk email while prioritizing messages from specific domains, contacts, or subject matter. Plus, sorting Gmail can be simplified with its automations, by creating folders, and using its labeling tool. That said, there are hundreds of competing email service providers with similar features, like Outlook, GMX, or Yahoo Mail.

Keep in mind that a basic Gmail account gives users a calendar, several gigabytes of free storage (though capped), basic access to Google Apps for Work (i.e., Drive, Docs, etc.), and can be used on virtually all mobile devices and computers.

Customizing Gmail

Gmail users have the privilege of customizing their user experience with relative ease. One of the biggest complaints Gmail users have is the outdated UI; however, with theme manipulation and Gmail add-ons, users have the option to customize their experience with the service. Some available add-ons for Gmail include productivity integrations for tools like Trello and Asana.

Pricing

Creating a Gmail account and using the application is free. If users want more storage, premium add-ons, and a better experience, they can opt-in to one of three G-Suite pricing plans, ranging from $5/month for basic plans and up to $25/month for enterprise plans. Professional applications for Gmail are seemingly endless, and organizations of any size can get professional Gmail accounts with custom domains as part of the various G Suite subscription plans the company offers.

Our Verdict

We’d be lying if we didn’t stress Gmail’s capabilities as a leading collaboration platform. As more and more people use Google for their email needs, more businesses and organizations are utilizing everything that comes with the account.

We use Gmail daily. It works well for us and could work for you too. Keep in mind that the free elements of Gmail are enough for any individual or relatively small organization to communicate. While the free plan does have its setbacks, that shouldn’t disqualify Gmail as a contending solution for your problems. Gmail isn’t perfect, but it’s certainly worth giving a try, particularly given the ease of use and customization available.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

19/25

Cost

25/25

Differentiation

23/25

Effectiveness

25/25

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