- “Free Forever” plan with other applications in ecosystem
- CRM workflow automation & external integration
- Some CRM features locked for free users
- Modular, pay-as-you-go SaaS model could be expensive
Finding suitable software to power external operations is always a challenge for cost-conscious campaigns. ZoHo, a tech company that has developed a small business-oriented software suite, could provide campaigns with cost-effective CRM solutions. The ZoHo CRM Plus platform features the best of traditional customer management tools while offering a browser-based experience that’s customizable to needs, costs, and existing workflows.
ZoHo CRM Plus
CRM Plus is a unified communication and customer engagement suite for digital marketing. This software was developed as a cheap alternative to the industry-leading Salesforce platform and the various other tools dominating this particular space.
CRM Plus features a user-friendly browser-based dashboard that’s navigable for beginners. Tools featured in the CRM Plus suite include the actual CRM tool, a drag-and-drop HTML email newsletter editor, website builder, and an out-of-the-box social media management solution, among other functions.
Complaints about the CRM
While the CRM software is compelling, its usefulness is dependent upon whether you pay for critical features or not. Users who pay for professional-level subscriptions receive the full functionality of the CRM’s workflow processes. This similar access structure also applies to the amounts of hosted data, use-level, and advanced features.
An entire ecosystem
ZoHo developed their software suites to interact with one another. Outside of the CRM Plus suite, ZoHo also features software for finances, human resources, productivity, project management, and collaboration. For example, the Workplace suite has a word processing software, spreadsheets solution, and PowerPoint offshoot tied to ZoHo’s proprietary system and brand name. There are also customizable solutions, open API among ecosystem constituent software, and sandbox tools for exclusive creativity.
External software integration
ZoHo software integrates with most mainstream third-party software to augment capabilities and streamline existing workflows. The ZoHo Marketplace features integration with Google Cloud, Slack, Dropbox, Adobe Acrobat, HubSpot, and hundreds of other tools for varying purposes.
Pick and choose
One of the unique aspects of ZoHo’s ecosystem is that customers can pick and choose the platforms with which to work. For example, a user can subscribe to just the CRM tool without having to purchase a CRM Plus suite user license.
Every ZoHo application has a mobile version for Apple and Android devices. ZoHo CRM, for example, has a customer information management tool for iPhones and Android phones that emulates the mobile companion app for Microsoft Outlook’s Customer Relationship Manager.
Users, collectively, report that ZoHo’s mobile apps work best on Android operating systems over iOS. Apple users of the CRM iPhone app, in particular, note that the CRM has substantial stability issues after extensive use. Data, additionally, has been lost during crashes and cross-platform synchronization between the iPhone app and the browser-based iterations of the software.
The CRM Plus suite costs $50 per user per month when paid annually. Users pay $60 per month per user license on month-to-month contracts. There is a 30-day free trial with the CRM Plus suite.
Individually, ZoHo CRM only costs $12 per user per month for the basic plan, $20 for the professional, $35 for the Enterprise, and $100 for the Ultimate. Each ZoHo software has a unique pricing structure. This boutique, pay-as-you-go purchasing regime could be expensive over time and complex if subscriptions are purchased outside of a bundled software suite.
The approach that would be more attractive to smaller campaigns would be ZoHo’s “Free Forever” plan. ZoHo offers free editions with near to complete software functionality for users. Purchasing subscriptions, software suites, and bundling plans only come into play when the free edition of a particular platform doesn’t cut it anymore.
What we think
ZoHo CRM Plus is a software suite that brings powerful and affordable customer management to the hands of users. The modular, pay-as-you-go pricing structure for specific software could be costly, though. However, the implementation of a ZoHo free subscription could accommodate the needs of most small campaigns. Conversely, campaigns willing to spend the money for the entire ZoHo ecosystem or a software suite, like ZoHo CRM Plus, will be given full access to a solid Salesforce alternative.
Note: This review focused primarily on the ZoHo CRM Plus software suite. Though we briefly examined the ZoHo ecosystem, further analysis of all the constituent software may be required for future reviews on Telegraph.
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