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Campaign Monitor

Email marketing

Updated October 18, 2018

6 updates


SCORE BREAKDOWN

User Interface

25/25

Cost

15/25

Differentiation

14/25

Effectiveness

19/25

Pros

  • User-friendly interface
  • Crisp HTML templates
  • Advanced automation features

Cons

  • Expensive
  • No live support included in low-level plans
  • A/B split testing is restrictive

Campaign Monitor is an email service provider tool (ESP) that provides unified email marketing features for organizations. Not much differentiates this platform from its competitors, besides its ease-of-use and high-dollar price tag.

Using the app

Compared to similar tools like Mailchimp and Getresponse, Campaign Monitor has a surprisingly straightforward user interface. With little to no clutter on the tool dashboards, the UI is easy to use for beginners.

But, there isn’t much that sets Campaign Monitor apart from its competitors. It features the basic functions of a typical ESP. You can manage mail lists, create custom emails, and engage your database.

Functionality

Campaign Monitor’s automation capabilities are on point. In particular, the automations tab opens up an entire suite of action-oriented autoresponders that rely on subscriber interaction and pre-programmed commands from the user. You can program emails celebrating a subscriber’s various annual milestones (i.e., a birthday) while also setting up automated workflows.

The analytics tools are just surface-level, sadly. They primarily track click rates, open rates, and performance. While you can’t manipulate the data in specific ways other platforms allow you too (i.e., auto-segmenting), you can observe an individual subscribers interactions with the campaigns.

One of the more frustrating components to using Campaign Monitor is the lacking customer support. Neither a support phone number nor a live chat interface can be found on the company’s website. Instead, they reserve these “premier phone and email support” features for their top-level subscription plans. Basic and unlimited subscribers are only offered email support that takes up to 24 hours to get a response.

Additionally, Campaign Monitor falls short with A/B testing. Unlike a platform like Getresponse that offers testing for five email variants at a time, Campaign Monitor only permits two at a time.

The pricing

Prices are determined by list size tiers offered via four plans: Basic, unlimited, premier and advanced. By list size, you can choose which plan you wish to use, which determines your price.

For example, prices for list sizes of 500 subscribers will progress from $9 per month (basic), $29 per month (unlimited), $149 per month (premier), and the advanced plan requires consultation. There’s no free trial period.

All of the plans include the drag and drop editing platform while unlimited and premier plans feature advanced features. Both plans have advanced insights, spam prevention, and advanced customer service and send time optimization features.

Our verdict

Campaign Monitor lacks differentiation from its competitors for a premium price. Don’t dismiss its high points, though. The platform’s beginner-friendly UI is one of the “cleanest” on the market while the marketing automations are intuitive. The email templates and the editor are also straightforward to use.

Use Campaign Monitor if your budget permits and it fits your organization’s needs. However, it may be worth avoiding the tool if you’re a diva for live support and don’t want to splurge on the premium price tag.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

25/25

Cost

15/25

Differentiation

14/25

Effectiveness

19/25

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