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Constant Contact

Updated February 22, 2018

7 updates


SCORE BREAKDOWN

User Interface

20/25

Cost

17/25

Differentiation

14/25

Effectiveness

15/25

Pros

  • Tools for event management and donation remittance
  • SMS marketing functions
  • Social CRM

Cons

  • Template rigidity
  • Autoresponder feature is limited
  • Pricing by list size

Constant Contact is one of the many “powerhouse” email service provider (ESP) tools in the email marketing space. Compared to platforms like Mailchimp, Constant Contact remains similar to its competitors thus lacking some functional differentiation. Nevertheless, Constant Contact does have a few proprietary tools that are noteworthy.

Using Constant Contact

Constant Contact is beginner-friendly and stunts a straightforward user interface with easy-to-learn tools. Besides its accessibility, the tool is a typical email marketing platform. You can import and manipulate lists, generate surface-level reports and analytics, and send to large numbers of subscribers.

Email creation tools are also available so that users have free range in customizing pre-made templates for their brand or message. Plus, Constant Contact supports mail-merge, personalization, social media management, and a Social CRM tied to your mailing lists.

The platform features several proprietary tools intended to augment a traditional email campaign, like SMS marketing integrations, event management tools, and a platform to remit donations. Constant Contact also supports integrations like external CRM migration and WordPress, among hundreds of others.

The problems with Constant Contact

One of cool parts about Constant Contact is the autoresponder feature. It manages and automates out-flowing response communication; however, it’s one of the few custom automation tools you receive. The email templates, additionally, are bland while customization of those templates is rigid. You have only a select few font styles to work with, and the “drag-and-drop” feature produces modular final products that lack seamlessness. Also, users need external integrations to support bidirectional CRM syncing.

There are limits on daily list sign-ups and opt-outs, no membership page customization, an unstable mobile application, and file storage limits.

Pricing

Constant Contact is a premium service with two types of subscription. Prices begin to apply after a 60-day free trial. The pricing structure is progressive, raising in price by the size of your email lists. Email plans, the basic subscription option starts at $20 per month to $335 per month. Email Plus, the premium subscription option, begins at $45 per month to $335 per month. For lists packing over 50,000 subscribers, custom pricing is required. Nonprofits and similar organizations can get discounts, as well.

Mailchimp, consequently, is cheaper. Having a progressive payment structure too, Mailchimp has a free-forever plan for up to 2,000 subscribers and 12,000 emails per month. Additionally, the Growing Business and Pro Marketer plans begin at $10 and $199 per month, respectively.

Our Verdict

Constant Contact was built for one thing: email marketing. This tool does that–and it’s reliable. Constant Contact’s basic functions, being an ESP tool, don’t differentiate itself from other platforms though; however, the proprietary tools make it stand out.

But, Constant Contact is still pricey when the market features comparable products that accomplish the same basic goals of the platform, but, at lower prices. Notwithstanding, the decision on using this tool relies solely on organizational needs, budgetary permissions, and–above all–preference.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

20/25

Cost

17/25

Differentiation

14/25

Effectiveness

15/25

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