- Highly refined datasets from multiple sources
- Responsive platform & browser-based
- User interface aesthetically outdated
- Only available through Congressionally approved resellers
As data and constituent analytics prove vital to Congressional offices, having the best data at their disposal is worth the investment. L2, a big data repository, is one of the best on Capitol Hill; it offers a highly sought after platform for data visualization and analysis.
L2 controls a healthy market share of the political data space through its VoterMapping platform. Though Congressional offices can’t employ political platforms or utilize any campaign datasets (e.g., donor amounts, election histories, etc.) while doing outreach campaigns, L2 bridges this gap by offering the “Congressional friendly” version of their political data platform, ConstituentMapping. Data options and analysis tools in ConstituentMapping are restricted to demographic, geographic, consumer, and issue data.
How it works
Featuring a continually updated database of over 180 million Americans with hundreds of descriptive and indicative data points (important policy issues, change of address, deceased individuals, phone number directories, etc.), the L2 ConstituentMapping platform is a gateway to phenomenally curated and visualized data. L2 algorithms enrich the data against dozens of consumer data repositories like Experian.
Lincoln Network engaged L2 ConstituentMapping platform with a registered voter data universe featuring over 3 million records from the state of Colorado. During the test run, we discovered that data is easily refined through the platform’s sidebar, where users can apply a plethora of demographic and geographic filters. A user can fine-tune the voter file by determining key parameters that involve the usual suspects — age, location, sex/gender, religion, political affiliations, etc. — while applying more specific protocols including consumer interests, annual household income, and whether they own a firearm.
Export tools in L2 allow you to create CSV and other mailing files from filtering or by shape location selection. The shape location selection tools enable users to drag and drop custom circles, polygons, and squares on the platform’s interactive mapping features. Data refinements can be saved in the system for use at a later date. This data manipulation would be ideal for 499 mailings, tele-town halls, and other Franking activities.
User interface and experience
ConstituentMapping is a responsive, browser-based platform. It’s simple to use with experience; however, the platform could easily be construed as overwhelming with an outdated skin and aesthetically displeasing aspects.
The UI resembles an outdated dashboard experience with a bland gray as the prominent color. Navigation is also slightly diminished as the application’s sidebar resembles a long list of filters akin to a mid-2000s Google Earth or GPS system.
Paul Westcott, L2’s Vice President, told us: “I’ll be the first to admit outside the visualization it’s not the sexiest looking UI, but it’s the fastest database engine populated with the most up to date data, which is why our retention and growth are so strong on the Hill.”
ConstituentMapping is overwhelming at first glance, but L2 combats the new user learning curve by offering dedicated tech support, YouTube tutorials, written guides, and hour-long training sessions to new member offices. L2 states that these materials answer 95% of questions staffers may have. Most offices utilize quick selects to gather counts and extract data universes for mailings or tele-town halls. These quick select actions usually average at a minute per operation if pre-programmed. Most of the time, pre-selects are preferred search and sorting parameters.
CMS systems, integrations, and partnerships
Capitol Hill’s most popular CMS brands — Intranet Quorum, Intertrac, Fireside 21, etc. — have some form of a resellers agreement offering the L2 ConstituentMapping system to Congressional clients as an integrated system or individual platform.
Leidos Digital Solutions, the vendor responsible for the behemoth Intranet Quorum (IQ), maintains a strategic partnership with L2 to offer ConstituentMapping as an included service with every IQ subscription. L2 and Leidos developed an API and integration that allows users of IQ to import and deploy data universes they created in the ConstituentMapping platform from IQ’s dashboard.
L2 has also developed predictive algorithmic functionality and data modeling to better analyze datasets with critical issues and determine cause-support likelihood.
L2 ConstituentMapping is only available to Congressional offices through authorized resellers. L2 has partnered with Leidos Digital Solutions to resell the platform. Leidos is the largest reseller of L2 political products on the Hill, charging offices for one or two-year subscriptions. Costs range from $4,995 to $12,132 per data universe. Other CRM providers, like Fireside21 and ComputerWorks, offer L2 as a product as well, although pricing information remains unverified.
What we think
If one can tolerate the outdated skins and the work needed to acclimate to the platform, L2’s ConstituentMapping is a tool that can significantly amplify an office’s outreach capabilities with data and software found nowhere else. Featuring high marks for its integrations with existing CMS systems, ConstituentMapping is a fabulous option for augmenting existing workflows and strategies.