Eventbrite

Event management

Senate
Approved

House
Approved

Updated August 16, 2018

1 updates


Senate
Approved

House
Approved

SCORE BREAKDOWN

User Interface

21/25

Cost

25/25

Differentiation

22/25

Effectiveness

21/25

Pros

  • Cross-integration with Intranet Quorum CMS
  • Browser-based platform and built-in management tools
  • Mobile application for iPhone and Android

Cons

  • Limited customer support for non-Premium accounts
  • Limited external integrations with congressionally approved platforms

Eventbrite is the world’s most recognizable event management and ticketing platform. From Fortune 500 companies to local nonprofit groups, organizations of all types use the company’s free and paid event hosting features. Due to a change in corporate policy under the oversight of the U.S. Digital Service in 2013, Eventbrite’s terms of service qualify the platform for use among congressional and other federal offices.

Creating an event in Eventbrite

The event creation features built-in to the platform include custom titling, rich text editors, HTML editors, user-focused privacy regulation, and top funnel design elements. Every aspect of an event is customizable, allowing users to control the number of attendees, manage location services, publish attendee FAQ indices, and track overall engagement through social media integrations, among other capabilities.

Limited external integrations

One of the setbacks when using Eventbrite is the limitation of external integrations with congressionally approved platforms. The platform does integrate with traditional social media networks, like Facebook, Twitter, and LinkedIn. However, there’s very little support for integrations and software connectors between Eventbrite and CRM tools, marketing stacks, and other services approved by congressional authorities.

Many of the leading email marketing platforms used on the Hill, including congressionally-approved Constant Contact, integrate with Eventbrite. However, other platforms offer more limited options; unless the platform you wish to integrate with Eventbrite has a custom open-self-service API or a Zapier connector, augmentation is limited.

Customer support & pricing

All Eventbrite subscription levels offer free event hosting solutions and no fees for free events. Eventbrite offers two month-to-month subscription plans. The “Essentials” plan is the cheapest subscription. Paid ticket fees for this plan include 1% + $0.99 for a ticket (max $19.95 per ticket). The “Professional” plan is 2.5% + $1.99 per ticket (max $24.95 per ticket). There is a 3 percent payment processing fee for all plans.

Essentials customers are denied 24/7 support and can only access the Eventbrite help community and knowledge base. Professional customers have the same support channels and business-hours-only chat and phone support. For enterprise clients, Eventbrite develops a custom pricing model depending on volume, support, and customization needs. Enterprise clients get 24/7 support and a dedicated customer success manager. Congressional offices are given a specialized edition of the enterprise edition.

Eventbrite and Leidos Digital Solutions

Leidos Digital Solutions partnered with Eventbrite to create an open self-service API. Leidos’ Intranet Quorum, a popular congressional CMS, and its users can create and manage Eventbrite events from within the CMS platform.

“This integration not only makes it easier for them to register for and attend your events, it also allows you to capture and import valuable contact data into IQ that the constituent provides to you as they sign up for the event,” Leidos announced in a press release.

Whether you’re scheduling a “Coffee with the Congressman” event in the district or holding an event with your VIPs, respondents can transmit RSVPs directly back to IQ’s platform. Any responses received through the Eventbrite integration also append to existing records.

Fees under the Leidos-Eventbrite API partnership

There are little to no additional fees for users who take advantage of the Intranet Quorum-Eventbrite offering. According to Leidos, “there are no extra charges or hidden fees for using the IQ + Eventbrite integration when you organize free events.” Fees are only levied if the office creates a premium event that requires an appended ticket service and processing fee.

Other congressional and federal engagement

As previously stated, the company’s change in policy in 2013 to permit government use opened Eventbrite to congressional and federal agency use. For example,  Democratic congressional staffers are provided Eventbrite training as a part of the six-week Democratic Digital Academy fellowship.

Eventbrite has a dedicated web portal for bureaucratic and congressional users. The amended terms of service require a legitimate government email address for such members to join Eventbrite. All government users are provided with 24/7 support, full data access, and the best of the company’s premium plan.

What we think

Eventbrite is a platform that could change how your office engages with constituents. Given Eventbrite’s popularity and its proven functionality, it serves as a ubiquitous solution. Both users and office staffers will be able to enjoy the platform while streamlining the event management components to an overall outreach strategy.


Screenshots

SCORE BREAKDOWN

User Interface

21/25

Cost

25/25

Differentiation

22/25

Effectiveness

21/25

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