- Wide selection of data sources
- Integration with Slack
- Premium plans are expensive
- Focused more on data reporting than modeling and manipulation
Databox is business intelligence (BI) platform allowing users to monitor key performance indicators (KPIs) and other metrics. Built on a dashboard framework, Databox provides a premium tracking experience with easy to learn interfaces and data management capabilities.
KPIs on Databox
Unlike other BI dashboards like Klipfolio, Cyfe, Looker, and others, Databox is a platform emphasizing the visual part of data visualization more than the manipulation and management segments. Databox is a fundamental concept: Users link data sources and create custom dashboards in a drag and drop design editor, resulting in visualized data from the data source. Though the basics of this concept seem limited, Databox has been able to create an experience that sorts and funnels necessary KPIs into what needs to be seen. From these factors, Databox is at best a BI management tool than an experience that can offer a full data management experience.
First use and dashboards
We used Databox for the first time while we were working on the review for this platform. In our past reviews into platforms like Databox (e.g., Klipfolio, Microsoft Power BI, etc.), our main points of interest were data sources, user interface, and visualizations. Databox hit all three marks. When it comes to data sources, Databox offers connections to data warehouses, social network performance data, digital marketing data, website data, and a slew of other sources that would provide KPIs for organizations of all types. These data sources include Google Analytics, Adwords, My SQL, Facebook Ads and Pages, and others.
Once connected to a data source, the data can be rendered into a custom or pre-designed dashboard that can be fully customized to the needs of the user. The design editor for the dashboards are intuitive and offers wide latitude for customization, featuring tools that can toggle every point of the data visualizations, from color scheme to type of graph.
User interface and ease of use
Databox is by far one of the most natural BI tools to learn, out of the ones our reviewers have tested. New users are given a beginner friendly browser-based platform to master the basics and learn the navigation. For example, new users are given a step-by-step tutorial upon the launching of a new account to connect their first data source. Through the tutorials and the assistance prompts provided by Databox, users can get the help they need while having access to DIY troubleshooting materials and in-platform person-to-person support. That said, the experience and the user interface is pleasing. Each dashboard is also easy to edit, remove, and manage.
There is also full accessibility as users can take their dashboards on the go with Databox’s mobile apps for Apple and Android devices. Both apps are well reviewed and stable for use. When we tested the Android version of the mobile app, it was clean, straightforward to navigate, and satisfying to use.
Databox has a great listing of software connectors to funnel data into the dashboards. However, for user experience augmentation, there are few third-party integrations. Luckily, there is a compelling reporting integration for Slack. Users with developers on their teams can also access Databox’s API and accompanied SDKs for custom design and combinations.
Pricing and the freemium catch
Databox is a freemium platform. That means the platform is free to use for all users, but, the open plan is limited. Databox’s free plan only allows for three dashboards, three data sources, and limited functionality. Nevertheless, for some small organizations, three dashboards tracking just a few KPI and metric numbers could be a cost-effective solution. But, the elephant in the room is that premium plans and support are expensive compared to other BI tools. The basic premium plan begins at $49 per month and goes as high as $248 per month.
What we think
Databox is a tremendous platform for KPI tracking. The freemium pricing model and the broad capabilities of customization for data dashboards could be a benefit for small organizations. Either way, Databox provides utility for any organization that employs it.
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