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MarketResearch.com

Research service

Updated October 31, 2018

4 updates


SCORE BREAKDOWN

User Interface

19/25

Cost

16/25

Differentiation

21/25

Effectiveness

24/25

Pros

  • Search engine for market reports
  • Direct delivery from report publishers
  • Research assistance and custom research solutions

Cons

  • Restrictive UI
  • Expensive reports
  • Limited research categories

MarketResearch.com is an online research service and publisher of content. Built as a “search engine” for datasets, market trends, and consumer analysis, MarketResearch.com is an excellent tool for marketers seeking background information and conducting initial market research operations. But the platform is expensive and restricts research reports and data sets to a limited set of business categories.

The search engine and built-in dashboard payment

One of the more accessible components to MarketResearch.com is its focus on a search engine-style experience for its users. During our demo phase, we discovered that MarketResearch.com publishes and resells data from several marketing research firms. Built on keywords and the traditional framework for a search engine, users can enter keywords or titles and search through the website’s repository of documents. There are advanced search options and filters to ease the search by including publisher, price, subject matter, author, country of focus, state of publication, and other toggling fields available in most modern search engines and academic databases. The search engine component to MarketResearch.com emulates an academic database built for a particular segment of individuals and organizations.

Once a user finds what they’re looking for, they can purchase their document for e-delivery via PDF or raw file/CSV download. Users can also search through the documents for particular keywords before purchasing to ensure that the material is pertinent to their needs. Users may also buy multiple user licenses so that the report can be shared among teams or C-suites.

Custom research

MarketResearch.com sells custom research solutions to customers for targeted results. The company also informs users that the requested research results will be objective and will focus primarily on a multi-perspective response to an organization’s prying questions.

The scope of available reports and data

Despite its custom research team, the selection of data and reports within the company’s information repository is limited, primarily due to MarketResearch.com’s targeted clients (Fortune 100 firms and companies in a variety of vertical industries). Additionally, the categories of data are limited to general topics such as consumer goods, company reports, and market trend reports. There is a public sector category for data and research, but the majority of the available information under these parameters are focused on the defense and government acquisition sectors.

During our demo, we found very little data and reports that reflect the most recent election trends.

User experience and support

Being an online-focused research service, MarketResearch.com appears to have a vested interest in customer retention. There is a free blog and support line (phone and by web), and a feedback module is available on the search pages to provide the company with criticism or praise.

Using MarketResearch.com could be considered lackluster, although this may be a function of the company putting functionality over appearance. The platform itself works well and is easy to navigate; however, the website isn’t necessarily welcoming to new users. Outside of the custom search functions of the search engine, the user interface is very restrictive. In all honesty, though, MarketResearch.com appears to be an outfit that would put functionality over appearance.

Pricing

MarketResearch.com is a reseller of published reports and data. While it is free to create a MarketResearch.com account and browse the website’s product listing and search engine, the prices for each report and dataset varies. The needs of the client determine the rates for custom research solutions. Compared to traditional academic and industry-specific research databases, MarketResearch.com’s reports and datasets are competitively priced.  

What we think

MarketResearch.com is an excellent platform for background research. Marketers specifically could benefit from this website, given the generous repository of marketing research and the accompanying datasets that reflect consumer habits and trends. If you utilize data and analysis obtained from MarketResearch.com, users should certainly have an existing business intelligence and analytics program to reflect live changes to static data.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

19/25

Cost

16/25

Differentiation

21/25

Effectiveness

24/25

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