- Free subscription tier
- RDS and database connections
- Can be costly
Amazon Web Services (a.k.a Amazon AWS, or simply AWS) is a browser-based suite of business and enterprise tools. Being a highly sophisticated platform with thousands of capabilities, Amazon AWS serves as one of the most accessible platforms for software, backend, and general database solutions.
What can AWS do?
AWS is a cloud-based software suite that caters to advanced cloud computing. Hosting client data for organizations nationwide in geographically separated data centers, AWS users are given the flexibility of a pay-as-you-use SaaS structure coupled with an entirely virtual web application proving ground. Simply put, AWS features database platforms and relational database services (RDS) to funnel in crucial consumer and enterprise data. The AWS ecosystem can host numerous services, including Amazon’s proprietary databases and RDS services, web applications for consumers, clients, employees, as well as personal use.
Digital agencies use AWS to develop web and application solutions for clients of all types and sizes. For example, web designers can launch a virtual machine instance that supports something as simple as a WordPress website or a front-facing mobile application.
As a culmination of the platform’s ability, AWS provides cloud solutions and “virtual” servers so that organizations that partake in CPU heavy work can shift the memory use to an offsite location. As we mentioned in our review on Amazon SES, “Amazon’s AWS management infrastructure provides users with a suite of services that include database warehousing options, business productivity, and internal communications tools.”
Other AWS uses
AWS features business email solutions and other organizational tools that could augment operations. For matters related to business intelligence and data, users can deploy the Amazon SageMaker tool built into the AWS dashboard. SageMaker is a fully-managed platform enabling developers and data scientists to build up and analyze algorithms and machine learning models to ensure the best possible results. There is also a digital marketing component via the suite’s platform ability to create customer journey protocols, host top funnel marketing solutions, and augment user experiences from external and proprietary integrations and SDKs sold in the AWS Marketplace.
Complexity, beginners, and UX
Given the complexity of the AWS platform, organizations need to have trained technical staff, or the experience will be short and miserable. However, users can teach themselves how to utilize the service by following the direction, advice, and insight from the corporate knowledge base provided by Amazon.
Despite this, experienced users commonly report high satisfaction marks with the platform and enjoy the simplicity of the user interface. Given these sentiments, it’s apparent that experienced AWS users will have higher user experience (UX) marks than beginners.
Users can create an AWS account for free. Using the platform will remain free as long as users keep their use under the free tier threshold. After that, there is a complex payment structure that becomes costly over the long term. For individuals who wish to employ the necessary talent, Amazon AWS consulting partners vary in price and usually come in the form of digital marketing agencies or other related types of consultancy.
Users who are seeking simpler cloud computing options should look at an outfit like DigitalOcean. This company offers similar services but provides their clients with less-complex price points.
What we think
Amazon Web Services is an excellent suite of tools for organizations capable of deploying complex web apps on even more complex backend infrastructures. Given the potential for high costs and the need for technical skills, small organizations strapped for money should look elsewhere for cloud computing solutions or employing the support of a hosted option.
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