SMI Insights

Insights

Updated November 6, 2018

3 updates


SCORE BREAKDOWN

User Interface

25/25

Cost

19/25

Differentiation

25/25

Effectiveness

20/25

Pros

  • SaaS platform for polling and research
  • Build surveys and determine samples
  • Browser-based

Cons

  • No external integrations yet
  • Capabilities limited to polling methods
  • Still a fairly young product

Self Made Insights (SMI) offers a revolutionary SaaS program that cuts costs and time for campaigners. The program, known as the Insights suite, is a streamlined dashboard that permits users to hire live agents to conduct polls with visualized results and reporting at the click of a button.

Cutting out the middleman

Public opinion polling and research can be a real chore: from all of the different vendors a firm has to employ and having to go through post-survey analysis, polling can be a significant time-suck and strain on a campaign’s budget.

David Burrell, the CEO, and co-founder of SMI told us Insights suite cuts the time and the costs of polling in half. Through the browser-based platform that can be accessed on any computer, the Insights suite allows public affairs professionals to conduct polling in-house.

How it works

Users can create campaigns, determine sample demographics and characteristics, and program questions at the click of a button. This granular point of service also guarantees faster turnover compared to the speeds of traditional research firms. Once surveys are complete, results are populated in dashboard-based visualizations, exportable as PDFs. Users can create as many campaigns as they wish while also receiving unlimited support and coaching from an SMI “insights coach.”

A young product

Insights suite is still a relatively new product in the polling world. External integrations with third-party platforms (e.g., a CRM platform or ESP like Mailchimp) and a publicly available API have yet to be released.

Pricing & future plans

Anyone can get an Insights suite account for free; SMI earns revenue from projects and a transactional sales and support model. The only costs associated with SMI come when purchasing telephony, SMS messaging, and web survey services through the platform. For example, a voice call targeted survey sample that includes individuals with landlines costs $20.51 per interview. Users determine the number of calls and texts sent to their selected sample, which affects pricing.

What we think

We believe SMI’s product is a real innovation for the polling world. By offering a dedicated SaaS platform to “cut out the middleman,” SMI’s customers have the benefit of reduced costs and recovered time. Just keep in mind that the Insights suite is still a young product with few integrations available.

Note: We are currently pending a content fact-checking session with Self Made Insights and the application’s developer. This review will be updated to reflect any changes. 

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


SCORE BREAKDOWN

User Interface

25/25

Cost

19/25

Differentiation

25/25

Effectiveness

20/25

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