- External integrations
- Open source product option
- Highly customizable
- No customer support with open source edition
- Major learning curve
- Built for eCommerce
Magento is an exceptional eCommerce platform built for digital merchants and other types of retail-oriented operations, including small businesses and organizations, start-ups with minimal resources and proof of concept projects. Considered a staple in its space, Magento is an open source technology built for web-entrepreneurs and digitally native organizations.
For eCommerce–and then some
Magento, as a cloud-based solution, is built for one thing: eCommerce. The Open Source edition of the Magento platform is a highly customizable option for users. Despite the platform being an eCommerce tool, Magento’s faculties as a content management system (CMS) are also notable. From visual in-depth and dynamic static pages to creation options, the Magento platform provides a diverse array of content management options. Although similar to WordPress, Magento is a comparably better platform for selling goods and services over the internet. Content and digital storefronts built on Magento are optimized for search engine rankings, mobile browser responsiveness, and other performance perks.
The Magento Marketplace features external integrations for basic and premium web pages built on the platform. Customer relationship management tools, third-party payment processors (e.g., PayPal, etc.), social media management tools, and other marketing extensions can be implemented on the Magento platform to augment your website’s capabilities.
There are external extensions for your Magento website that can support blog hosting and non-product written content as well.
Maybe call a developer
Magento differentiates from other CMS systems, like it’s open source counterpart WordPress, in that WordPress is for static content while Magento specializes in eCommerce. One other notable difference between Magento and WordPress is the depth of knowledge required for stack development.
Magento is far more complicated than the web building capabilities on WordPress. Users need to have at least a basic understanding of coding and back-end development to make prime use of Magento. Don’t toggle with the website too much or you could be out of luck due to the lack of customer service with the Open Source edition. Magento customer service is only offered to paying customers.
Also keep in mind that Magento is an advanced system with a challenging learning curve. Though ease of use will increase through time and experience, users can advance their knowledge through the service’s proprietary and external knowledge base and video tutorials.
Being an open source technology, the Magento Open Source edition is free to download and implement. There are additional costs if extensions are used on a recurring basis, like the “Blog” extension by Pixlogix Infotech Pvt. Ltd., which costs $59 for a software license.
Magento isn’t an ideal platform for content management. Unless your organization or campaign intends to sell merchandise and other goods (ie for a presidential campaign), look elsewhere if you’re on the market for an open source platform.
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