- Artificial Design Intelligence and the Drag and Drop Editor; both allowing for quick and simple design processes
- Visually Striking Themes
- A plethora of helpful hints and tips on pages throughout the Wix website
- Not political oriented in its design
- Best features are not free
- Website builder limits design and functionality
Wix.com is one of the most popular website builders on the market. Offering a simple “drag-and-drop” web building experience, Wix has earned accolades for its easy-to-learn user interface, setup, and beautiful templates. Nevertheless, the web editor can be slowed by lousy web connections while some published websites can become a visually garbled, unresponsive mess.
Unlike WordPress and Squarespace, Wix is a website builder intentioned to be highly customizable and easy to use. Due to this, the user interface and the actual building of a website is a relatively beginner-friendly experience. Wix, additionally, offers several integrations and applications that can be built into your website to give static pages bravado. Most of the integrations, however, only serve for essential functions like scheduling, contact forms, site analytics, and integrating social media platforms like Facebook, Twitter, and Instagram.
The website builder
Wix shines (while revealing its weaknesses) through the website builder. Like we’ve mentioned before, the “drag-and-drop” functionality allows a user to manipulate most visual and written elements of a website. Use the website builder with great care: to create final products that reflect your drafts, you must use high-resolution images, rich fonts, and individual color schemes. If you are negligent, the final product could be a monstrosity of overlapping text and pictures.
In all honesty, Wix was built for the layperson to have the ability to create a DIY website for personal or small-scale organizational use. Wix released Wix Code was through a beta test in late 2017 as well as having a publicly available API; however, the web builder still prioritizes basic concepts over extravagant front-to-back solutions.
Wix websites are also “SEO optimized”; however, that optimization stops cold at SERP listings and keywords. To implement an effective SEO strategy with a Wix website, utilize an external tool like SEMRush or Moz SEO. If push comes to shove and you stick to using Wix, make sure that you build and manage your websites on a reliable internet connection. The Wix backend is notorious for slow load times and timing out without the proper internet connection speed requirements.
Wix users can get the best experience through its paid subscription options. The Combo plan is $11 per month, the Unlimited plan is $14 per month, the eCommerce plan is $17 per month, and VIP is $25 per month. Wix also offers a domain mapping service for $5 per month while providing paid domain names, and additional paid products for premium subscribers.
Wix.com is a powerful and capable website builder for the web-building-beginner. It’s a great, competitively-priced option for personal and small-scale websites while being easy to learn, use, and deploy. That being said, WordPress is a better long-term solution. It offers far more functionality and for free. If you plan to implement proprietary or advanced features at your website, pass on Wix. If you just want a simple, elegant web-presence without learning CSS or HTML, Wix will do the trick.
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