- Affordable and scalable
- Easily integrated with external CRMs like NationBuilder and SalesForce
- Manually enter data but only by voter segments
Advantage, a voter contact platform built for Republican campaigns, has been on the market since 2011.
During its several years of availability, the platform has become a solution used by the Republican National Committee’s field initiatives with well over 35 million doors knocked.
Using the Advantage CRM
The CRM is built as a web app that can be launched in most internet browsers. After logging in, the user is presented with analytics and metrics giving organizers an initial snapshot of the day’s data.
From creating users via the “volunteer” tabs on the left-handed menu bar to gaining access to local and national reports, everything goes through the CRM.
For example, users can create surveys and develop polls that can be issued in the field or over the phone through use of the tied-together mobile apps. The responses to these surveys will populate in real time to the CRM’s data panel after walking and phone banking efforts.
Real-time results, updates, and tracking features are also attached to the actual data behind the scenes. Data can also be imported through third-party systems (like NationBuilder and Salesforce) or by a CSV file upload. But this data has to be uploaded by voter segments rather than a full CSV upload. Advantage specialists curate data in some cases, but manipulation of the data is user-friendly.
The data manipulation tools can be used for voter contact programs, direct mail programs, and other marketing initiatives. Plus, data can be exported into CSV files for further analysis outside of the CRM.
The Advantage mobile apps
Built for Android and iOS, the Advantage mobile apps are directly tied to the CRM and the central database.
With this, data and actionable information can be accessed anywhere by a mobile phone. A campaign’s volunteers can make advocacy calls and access walking lists sorted by precinct, too.
The latest version of the Advantage walking app allows for real-time updates to voter information, the addition of new voters to your data, the collection of donor pledges at the door, and even gives a user the ability to register voters inside the application.
Advantage clients pay a monthly fee between $150 to $3,500 per month based on constituency size. Unlimited users and unlimited voter contacts are included while all VOIP calling minutes come at an additional cost. 24/7 technical support is also included in the price. Potential clients, moreover, are given a free trial testing period that can last between 2 to 4 weeks.
Having the power of real-time data in the palm of your hand through a mobile application works well. The platform is useful, to say the least; however, Advantage doesn’t do much to set itself apart from other voter data systems.
The platform is easy to learn, as well. Nonetheless, the user’s experience with the platform dictates its success among the field operations for campaigns and advocacy organizations.
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