- Access to detailed voter profiles & Fully customizable surveys
- Updated platform
- NDA requirements for potential customers
- Some reliability issues with extensive use
i360 Walk is a door-to-door canvassing application built by Koch-affiliated i360, a leading big data firm. Intended to replace the status-quo for Republican and libertarian-leaning campaign efforts, i360 Walk is one of many applications integrated into an ecosystem of apps tied to one of the largest voter data troves in the business.
i360 Walk: more than a mobile walkbook
i360 promotes itself as a unified service offering a variety of solutions that can fit the needs of any campaign. From products built to track survey and canvassing efforts to managing campaign volunteers through a proprietary platform, the i360 ecosystem has a closed-loop approach to voter outreach.
i360 Walk is one of the company’s more critical applications due to its use in door-to-door field operations. The app itself, available for Android and Apple devices (phones and tablets), is built with full walkbooks containing in-depth voter profiles and customizable surveys. This trove of household data, backed by one of the largest data repositories in GOP campaigning, is used to power walking-area maps and lists complete with in-app GPS featuring turn-by-turn directions.
Using the application
With a straightforward user interface navigating the app is reasonably intuitive. When opening and closing walkbooks, user location is tracked in real time to enable the app’s location monitoring to estimate the distance between targeted households and to ensure field staff and volunteers are hitting required targets.
Users can also utilize the “Voter Lookup” option to search and survey specific voters, the “Voter Check-In” option for GOTV efforts, and the “Event Check-In” option for canvassing drives or other events requiring additional monitoring.
Using the i360 Walk app on tablets has proven to be a more reliable option than mobile phones. Most campaigns that deploy i360 pre-load the applications on campaign/organization-owned tablets and check them out to volunteers and paid walkers.
Compared to other platforms like Advantage, i360 Walk is the more reliable option. Competing platforms and i360 Walk are recommended to use on tablets for enhanced reliability during extensive use.
New platform updates
Early in June of 2018, i360 informed us of a software update as we continued our long process of reviewing the platform. It was released later that month. Once we sat down for a demo of the newly updated i360 Walk mobile app, we were impressed with the highly-glossed platform and reliability improvements.
Pricing and demos
Potential customers must sign a non-disclosure agreement (NDA) to observe the technology’s capability, a possible liability for campaigns and organizations considering their options. Pricing is determined on the needs of the client; average pricing is currently unavailable.
What we think
i360 Walk is a quality platform offering users access to an entire ecosystem of voter data, complete with the tools needed to leverage the received voter files properly. i360 Walk remains an excellent option, despite the occasional reliability/stability glitches as expected on any internet connectivity-based application.
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