Organizer

Door Knocking

Updated September 26, 2017

5 updates


SCORE BREAKDOWN

User Interface

22/25

Cost

15/25

Differentiation

18/25

Effectiveness

20/25

Pros

  • Simplifies actionable data for you
  • Very scalable
  • Easy to use dashboard for canvassers

Cons

  • Primarily work with left-of-center campaigns and causes
  • Deep analytics only available on desktop, not mobile
  • Can be expensive

Organizer is a canvassing app combining an easy-to-use mobile app with real-time analytics. Organizer’s list of political and policy clients includes primarily progressive and Democratic organizations, such as the Working Families Party, the Congressional and Senatorial Democratic Campaign Committees, and the UFCW union.

On the Ground

Organizer’s mobile-friendly user interface simplifies the logistics of door-knocking and automatically optimizes canvassing strategy, meaning on-the-ground door knockers receive actionable data leading their next move, not massive walk lists and data sets.

Canvassers can start just by downloading the smartphone app and signing in with credentials provided by campaign managers. Organizer automatically generates canvassers’ next targets, accounting for various factors like voter information, household information, and geolocation. The campaign-controlled settings guide Organizer’s decisions, thus canvassers can focus solely on engagement.

Controlling the Campaign

Though not accessible on the app, Organizer includes back-end analytics for campaign managers that wants more than just actionable data. Quantitative reporting sent from canvassers’ mobile devices and real-time analytics allow campaign progress to be tracked online.

Not only does this mean the ability to monitor canvassers’ metrics, but also individual activity based on geolocation. Organizer keeps those in control connected with those on the ground for support and supervision.

By allowing managers to craft surveys, import contact lists, outline canvassing turfs, and create user hierarchies, campaigns can be modified as-needed. All of these functions are based on CSV datasheets.

Pricing

The Starter package, priced at $599/month, is ideal to get small campaigns up and running. It covers up to five canvasser licenses, a campaign account, online support, and 20,000 records per upload.

The Pro package, priced at $999, is better equipped to meet slightly larger campaign and causes’ demands. It offers 10 canvasser licenses and up to 50,000 records per upload. Additionally, the Pro package contains CRM integration and fundraising features as well – like processing credit card payments and digital signatures.

The Enterprise package goes further in support for large-scale operations. Offered at custom pricing, determined by client need, Enterprise support extends to include quarterly business reviews, onsite training, and data integration configuration.

Verdict

Overall, Organizer’s mix of integrated outreach services and scalable packaging make the app well-designed for campaigns. It’s easy-to-use format reduces technical concerns, allowing campaigns to save time and effort without sacrificing functionality. Back-end analytics still allow for detailed reporting, even while actionable data on the smartphone app clarifies individual canvassers’ approach.   

Organizer appears a solid tool but with little to separate it from the pack.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org


Screenshots

SCORE BREAKDOWN

User Interface

22/25

Cost

15/25

Differentiation

18/25

Effectiveness

20/25

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