Considering its place in the payment processing market, Apple Pay is used by millions of consumers and businesses to send and receive money for goods and services. The tool can now be deployed for nonprofits and campaigns to accept donations.
The Apple Pay service
Android mobile device users can’t send or receive money through Apple Pay. The application is exclusively built for iOS, Apple hardware (iPhones, iPads, Macbooks), and devices (i.e., a PC) that can support Apple software.
Apple Pay requires an Apple device and Apple ID; however, competitors like Paypal’s Venmo or Google Pay feature more straightforward setup processes. Once on board, it is user-friendly, supporting varying types of cards, payment methods, and scores of financial institutions.
That said, the Apple Pay platform isn’t that different from its competitors, including Samsung Pay. Subtracting the hardware and operating system differentiations, they’re both basically the same tool: virtually store your bank and credit cards, tie your bank accounts together, and send and receive money seamlessly.
Nonprofits, campaigns, external integrations
Apple Pay can be utilized as a payment solution for nonprofits. By using one of the accepted payment providers (e.g., Stripe), becoming a member of the Apple Developers Program, and receiving permission to use Apple Pay for nonprofit purposes, a user can deploy the payment solution on their website and mobile application.
External integrations and manipulation of Apple Pay’s APK has provided solutions for campaigns to deploy the tool as well. ActBlue — a left-leaning payment technology provider — has integrated their digital donation forms to feature Apple Pay as a payment option. Other integrations with Apple Pay exist fostering cross-platform collaboration. Paypal, for example, permits users to have Apple Pay as a payment and funding source.
Don’t forget the setbacks
Apple Pay is intended for Apple devices, meaning deploying Apple Pay as a payment option for donations should not be considered a one-stop solution. Since not everyone uses an iPhone or Macbook, it could create more issues when attracting donor dollars through mobile outlets.
Fees to use Apple Pay, or its Apple Pay Cash variant, are low. Like Venmo, Apple Pay only levies a 3 percent fee on payments made through credit cards. Payments made through debit cards and checking accounts don’t have fees.
Apple Pay is certainly a notable tool in the ever growing ecosystem of mobile payments. It can be used among millions of Apple users, it’s cheap, and can be deployed to accept donations.
However, given its limitations to Apple hardware and iOS, it’s fairly impractical as a sole payment vendor for mobile donors. Rather, Apple Pay should be used in conjunction with similar tools to offer a wider array of payment options.