- Mobile calling app with Call Time management tools
- Data repository with demographics and info
- Full helpdesk and tutorials
- Learning gap
- Limited external integrations
RevUp is a leading fundraising platform that implements analytics and external fundraising integrations for political campaigns and nonprofit organizations. From tracking inbound gifts and donations to monitoring fundraising activities, RevUp is a front-to-back solution for leveraging data analytics to achieve ROI.
RevUp is a software as a service, web-based platform that deploys its proprietary ranking and scoring algorithm to assist campaigns in fundraising, providing actionable insight into networks and prospective donors with applicable information. RevUp is an accretive platform and works collaboratively with existing CRM systems.
To populate new universes and attach data and existing data histories to these records, external integration is possible with contact databases and platforms like Gmail, Outlook, Linkedin, mobile devices, and CSV files. Once that data is implemented, it runs against information and datasets extracted from thousands of databases, including Federal Election Commission, state and municipal political contributions records, donor activities from nonprofits and academic institutions. These integrations allow for users to obtain information from a multi-sourced data silo.
Additionally, there are external integrations with CRMs like Salesforce, CMDI, RedCurve, Aristotle, NationBuilder and ISPolitical that add additional information for all data records. You can export data via CSV lists and import it into any email newsletter platform to initiate A/B testing externally, integrate donor calling and SMS messaging asks, and track pledges through a mobile application tied to the central database retained in your RevUp dashboard.
Ranking and analysis
The algorithms allow for in-depth analysis of donors and prospects with predictive and historical analysis layers. You can search contacts via filters and a name and location-based search field. Because the data of people input into your universes is run against thousands of political and nonprofit contribution datasets, your able to track an individual person’s giving history. These identified donors and prospects are then classified by colors indicating whether the individuals attached to the records are “soft to hard” Democratic or Republican donors or purple givers.
Other features allow you to compare your giving trends to similar campaigns. This comparison tool assists in choosing classes of a shared audience, developing asks explicitly written for your intended prospects, and allows you to devise further ways to boost giving.
The learning curve and other setbacks
One common theme with any unfamiliar platform is the learning curve. This can be resolved through tutorials, a knowledge base, and a dedicated customer service telephone line and email contact.
Submitting work tickets, however, are restricted to existing business hours or on-call staff. This learning curve may be problematic when on-boarding; however, this is expected with any new platform.
RevUp can be deployed through customized solutions via APIs. The company is developing integrations with mainstream services and vendors; however, there’s still no available integration with what currently exists.
RevUp is available at an interesting pricing structure. Initially, there is a one-time $1,500 onboarding fee that covers data migration and user training for the lifetime of the contract. Additionally, it’s a $1,000 per month fee for ten user licenses. A typical contract term is 12 months with an out clause for an electoral loss or dropout.
User licenses last for 30-days and can be transferred among members of your fundraising team. It’s $100 for each additional license.
RevUp is a capable platform for understanding your donor universes from a granular view. Inserting your own data into the platform with the additional implementation of in-depth analytics, external integrations, contact analysis and fundraising management is a good enough reason to buy. Allowing the user, whether candidate, staff or volunteer, to turn hours of tedious donor prospecting into a process that can take just a few minutes is another.
Despite the performance and the functionality of the platform, the tool does have the setbacks of a learning curve that can be bridged through the software’s knowledge base, tutorial videos, and, of course, experience.
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