- Mobile-first design
- Apple Pay support
- Network effect of saved credit cards
- Smaller support team
- Not as widely used as competitors
- Skimpy reporting and analytics
Revv is a donation processing product started in 2015 and is based in Washington DC. Revv is a company that likes to lay low as you do not see a lot of marketing from them, but their clientele is impressive, including the RNC and Trump presidential campaign. As a young up-start, they have quickly grown but their footprint is small compared to the competition, like Anedot and ActBlue.
Donations, Donations, Donations
Revv is a donation processing product that provides a secure way of creating donation pages as well as saving and storing credit card information. This is a crowded space, but Revv differentiates itself with the one-click donation abilities offered with saved credit card information. The beauty of the product is as it scales and more clients sign, on it becomes more beneficial to all users; as is said often in politics, “a rising tide that can lift all boats.” This works when supporters save their credit card information and Revv securely stores it. When these same supporters want to give to another client who uses Revv, they can access the saved credit card information and in a single click donate (Anedot has a similar program called DonorID).
Most political and issue advocacy organizations have to jump start off the work of someone that came before them. Causes and campaigns regularly share and rent email lists to kick-start a new organization; however, donation and account information was usually impossible to share because of privacy data standards.
The Obama Presidential campaign and ActBlue pioneered the technology to share donation accounts, which allowed them to offer one click donations. They saw conversion rates increase dramatically by allowing supporters the option to donate in one click to partner causes and campaigns.
Another benefit of Revv is the ability to design your own donation page that is secure and optimized for donors. Revv also recently rolled out support for Apple Pay (one of the first) and post-donation upsells.
Reporting & Landing Page design
Because Revv is a newer product, the admin side is under-developed compared to the competition. Revv falls short on reporting and analytics for donations. Competitors like Anedot and ActBlue have much more robust dashboarding frameworks.
As well, competitors to Revv support stronger landing page creation tools. They are easier-to-use and feature rich. Revv is focused more on being a widget on a page, while competitors focus on developing dedicated landing pages (though all of Revv’s competitors offer widget creation).
Revv costs 4% and $0.30 cents per transaction, but they leave the door open to negotiation if you are a larger organization. This is a little bit more expensive than its rivals, such as Anedot (3.9% and $0.30 per transaction) and ActBlue (only 3.9%). Although more expensive than the competition, this rate is competitive.
ActBlue 2.0 for Center-right
Revv is a good choice for any organization looking to raise money online. As they continue to scale in the political and nonprofit world, their database of saved credit card information is only going to become more valuable and effective in raising money than the core donation technology. The fact that the RNC and Trump’s 2016 campaign used Revv is a big bonus; however, their reach is still small compared to competitors, limiting one of the best selling points of Revv.
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