- Victory Passport is one of the best payment processing and fundraising platforms available
- Targeted Victory is constantly experimenting to make a better product
- To fully appreciate Victory Passport, you must use all of Targeted Victory’s other products
- Targeted Victory has complete control of product optimization, making minor changes inflexible
Targeted Victory, a Republican-leaning marketing firm, released their Victory Passport platform as a solution for “one-touch” political and activist-related organizing. In fact, Victory Passport is one of the most widely used donation processing platforms for Republican campaigns. Consider a few of our thoughts on the tool.
Using Victory Passport
Victory Passport’s purpose is very straightforward: to facilitate donations from supporters to campaigns and advocacy groups.
By offering a custom donation and payment processing solution for the needs of a particular campaign or initiative, Victory Passport provides one-touch donations, custom landing pages, ecommerce and campaign-related merchandising solutions, encrypted cloud storage, and external integration.
Victory Passport also has rave reviews among its users for customer service and the additional amenities to using the tool. Setup is straightforward, too. All you have to do is inform a sales rep from Targeted Victory, and they can facilitate the full deployment of the solution.
When Victory Passport was first released in 2013, representatives from ActBlue, a competing service, called into question the platform’s security. The concern focuses on how credit card information flows through the various systems supporting the back-end of Victory Passport.
A Washington Post columnist noted, “While encryption secures the credit card information as it gets passed to the third-party payment processor, the fact that WP Engine acts as a middleman (however briefly) introduces an element of risk. If WP Engine were somehow compromised, that hacker would theoretically be able to scoop up the financial data moving through its infrastructure whether WP Engine stores the information in its database or not.”
Victory Passport’s processing fees are meager. Compared to its Democratic-leaning competitor ActBlue, Victory Passport only levies a 1% transaction fee for each donation made on the platform.
Plus, like ActBlue, it is free to deploy Victory Passport; however, the latter tool still charges nearly 4% on each transaction. Additional credit card processing fees are levied with Victory Passport; however, this is standard for any transactions tied to a payment network or third party payment processor. Given these fees, Victory Passport serves as the partisan equivalent to ActBlue. Mainstream tools like PayPal, though costlier with average transaction fees of 2.9% + $0.30, stand out more, given the broad-ranging adaptability of such tools.
Victory Passport could be the all-in-one solution for accepting various payments types. In addition to the benefits of the tool’s one-touch capabilities and responsiveness, it can be utilized in a variety of outlets–web, email, social media, etc.
Keep in mind that every payment processing tool has its risks. Just be sure to implement your payment processing tool of choice in a manner that respects your organization’s IT strategy and information security countermeasures.
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