Packlane

Packaging

Updated May 22, 2018

4 updates


SCORE BREAKDOWN

User Interface

25/25

Cost

25/25

Differentiation

25/25

Effectiveness

25/25

Pros

  • Customize your boxes
  • Premium materials
  • Quantity based pricing

Cons

  • Mixed customer service performance
  • Fulfillment mishaps

In the era of companies like Amazon and Shopify, organizations of all types are moving toward e-commerce oriented strategies. For the case of nonprofits, political campaigns, advocacy groups, e-commerce strategies have been adopted as lucrative fundraising conduits. Remember the infamous red “Make America Great Again” hats from Trump’s 2016 campaign?

Now more than ever, product and branding is just as important as messaging and maintaining a healthy digital presence. Packlane, a custom packaging service, fills the gap for uniformly branded product packaging, design, and fulfillment.

Custom boxes

If you’re running a web shop for you nonprofit or campaign, you should consider how impactful a fully integrated messaging experience can be on your customers and like-minded activists. With the digital editing tools and real-time 3D visualizations, customers can design parcels with logos, organizational color schemes, images, and personalizations.

All the while, you can decide between mailer-sized parcels for small items, folding cartons, and large shipping boxes. Each parcel type has a wide selection of preferred dimensions, different material options, and so much more. With live customer support, a knowledge base, a regularly updated blog, and an evolving web-based designer, you can create a shipping solution that best fits your needs all on Packlane’s website.

Customer complaints: care and fulfillment errors

One of the common threads of concern for customers focuses on a recurring trend of care and fulfillment errors. Apparently, Packlane doesn’t have the greatest track record when it comes to customer service. We’ve identified several instances where past customers reported that customer care professionals were less than complimentary.

These issues are directly linked to fulfillment mishaps. In some cases, there were misprinting issues, orders were not received on quoted deadlines, and overall delivery failures.

Pricing and vendor comparison

Packlane is an expensive service when compared to a service like Pakible–a competing brand with similar products. For example, a standard mailer box at the size of 7″ x 5.5″ x 1.25″ with 500 units runs $1.46 per unit for a total allotment price of $730.00. The pricing structures for the other sized boxes–trifolds and full-sized shipping boxes–are similarly priced. The more you buy, the cheaper each unit becomes.

Pakible has a similar pricing structure but rates are generally slightly lower. Packlane is a preferred approach, in our book, given its automated and streamlined printing and design stack. In other words, you design the box, choose shipping quantity, and check out all in one sitting. Pakible requires external consultation. Uline, one of the nation’s largest packaging supplies vendors, offers mailers of similar size for much cheaper. For 500, prices go as low as $0.25 per unit (4 5/16 x 2 ¾ x 11/16″) to $3.51 per unit (30 x 24 x 4″). This cost reduction is possible due to Uline’s practice of selling basic, non-customizable parcels.

What we think

If you plan on shipping promotional goods or merchandise, feel free keep your options open when it comes choosing your packaging. Packlane is certainly a nifty service. You can create custom box designs that reflect your brand and you can purchase in high quantities for the most ambitious of you all. However, the costs of customization could cause havoc on a budget, and the occasional fulfillment mishap means you better order well ahead of time and maintain an extra stock of packaging supplies, just in case. If customized shipping is out of budget or just not worth the hassle, stick to the basic packaging from a service like Uline. It’s cheap, reliable, and gets the job done.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

25/25

Cost

25/25

Differentiation

25/25

Effectiveness

25/25

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