Moz Pro

Search Engine Optimization

Updated February 22, 2018

8 updates


SCORE BREAKDOWN

User Interface

20/25

Cost

15/25

Differentiation

15/25

Effectiveness

21/25

Pros

  • Keyword research tools.
  • Great intro materials for beginners.
  • Site crawling feature.

Cons

  • User licenses are capped.
  • Expensive API.

From its shared basic and proprietary functions, Moz Pro is a unified SEO monitoring and optimization tool with small to medium-sized organizations in mind. Nevertheless, like its competitors, Moz does its job; however, it does fall flat in a few key areas.

Using Moz Pro

Moz Pro offers an intuitive keyword research search engine-style tool that presents real-time analytics tracks the trend lines of specific queries continuously. The platform also provides a real-time crawling and indexing audit tool for your content and websites.

The tool also offers back-link tracking, competitor comparison through its Open Site Explorer feature, and a suite of industry-standard tools for your use. However, what differentiates Moz is its generous support community, knowledge base content, and 24/7 customer support. Not to mention, each subscription allows users to utilize MozBar Premium–the company’s mobile interface.

Where the tool lacks

Like any tool, there are its setbacks. For instance, Moz Pro has a “so-so” track record when it comes to two areas: API and the performance of individual tools.

Moz Pro can be manipulated and integrated through its proprietary API; however, the API is expensive compared to other brands at a hefty price (typically starting at $250 per month to $10,000 per month).

With regard to the actual tools in the Moz Pro software, most work adequately to produce industry-standard results, yet users should be wary when they utilize the SERP monitoring tools. For some, the performance numbers the SERP tools report are mere estimations and lack accuracy. Even with the crawl tool’s praises, the crawls conducted aren’t that deep, and the audits are average. Lastly, back-link analysis isn’t that in-depth either, compared to other tools like SEMrush or Ahrefs.

Pricing and user licenses

You can use Moz Pro on an annual or monthly subscription basis. The Standard plan is $99 per month or $950 annually; the Medium plan is $149 per month or $1,430 annually; users who opt for the Large plan pay $249 per month or $2,390 annually, and the Premium plan is $599 per month or $5,750 annually. Enterprise pricing options are available.

User licenses are limited per subscription plan; however, they aren’t additionally priced. A maximum of 2 user licenses can be deployed with the Standard plan. For the Medium, Large, and Premium plans, user licenses range from 10, 25, to unlimited, respectively. The limitations per subscription also are seen in areas like the number of campaigns the tool supports.

Our Verdict

Moz Pro can provide your small to medium-sized organization with the SEO essentials-and then some. You can monitor your back-link performance and stay up to date with your keywords. Not to mention, you can’t dismiss the SEO insights and the industry-standard pricing and products you receive.

Notwithstanding, don’t dismiss the faults on Moz’s profile: an overpriced API, off-base estimations, and the lacking depth in back-link analysis and crawls and audits. Besides this, you should consider Moz Pro for your organization–budget permitting.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

20/25

Cost

15/25

Differentiation

15/25

Effectiveness

21/25

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