Buffer

Social media

Updated November 28, 2018

2 updates


SCORE BREAKDOWN

User Interface

25/25

Cost

25/25

Differentiation

15/25

Effectiveness

20/25

Pros

  • Free plans with a transparent premium pricing structure
  • Easy to use
  • External integrations

Cons

  • Pinterest integration not included in the free plan
  • Surface-level analytics

Buffer is a social media management platform built on a straightforward and intuitive dashboard and technical structure. Focused on small organizations and providing ease-of-use solutions for DIY marketers, Buffer has a lot to offer.

The basics

Buffer is a social media management platform. Built as a dashboard, Buffer offers beginner-friendly social media tools. Most major social media networks integrate with the Buffer interface for consolidated views and direct response activity. The major social networks that Buffer supports include Facebook, Twitter, Instagram, Linkedin, and Pinterest. However, the Pinterest integration costs money for “free” users.

User experience and content creation functionality

Getting setup on Buffer is simple. New users can create accounts with their email or login with their Linkedin, Facebook, or Twitter accounts. From there, the first dashboard is a minimalistic menu where users are given a selection of options and account connectors for various social networks. Once a social account is linked to Buffer, the news and account activity streams from the multiple networks are then populated and sorted by platform. The app features scheduling tools and posts creation to streamline social content development pipelines. Post creation and the number of social media accounts the dashboard hosts is limited from subscription type.

External integrations and analytics

Users can track the performance of posts by platform or by sorting data into granular totals that pull information from the various social networks. These analytics and data visualizations, though, are only surface level and are comparable to the analytics dashboards provided by social networks for free. This activity and content could be augmented through the connection of vital external integrations. Buffer can integrate with most CRM platforms via Zapier, business intelligence tools, and mainstream collaborative tools. Buffer also has mobile applications available for Android and Apple devices and browser extensions.

Pricing

Buffer has a free plan that supports three social accounts, up to ten posts a day, and limited content creation capabilities. Paid plans begin at $15 per month and go to $399 for enterprise-level plans. All accounts add functionality and expand user capability. For the nonprofit organizations utilizing the platform, Buffer offers a fifty percent discount for all registered 501(c)3 nonprofit organizations. In comparison, Buffer is a cost-effective alternative to Hootsuite, Sprout Social, and other premium dashboards.

What we think

Buffer is a great social media management platform for bargain hunters and organizations seeking cost effectiveness. Though the free option has its limitations as expected, Buffer offers superior capabilities for little to no cost.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

25/25

Cost

25/25

Differentiation

15/25

Effectiveness

20/25

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