Facebook Pages

Updated March 29, 2018

8 updates


SCORE BREAKDOWN

User Interface

15/25

Cost

25/25

Differentiation

15/25

Effectiveness

15/25

Pros

  • Facebook Pages have the best volume and conversion rate of any social distribution medium
  • Combined with other Facebook tools, Pages provide unique tools for interacting with Facebook users

Cons

  • As Facebook post reach continues to drop, Facebook Pages become less important
  • The frequency of interface changes, updates to algorithm, and insights makes Facebook Pages difficult to keep up with

Facebook has evolved into one of the most ubiquitous social networks worldwide. Due to the billions of people who use Facebook and its prominence in modern-day marketing, organizations rely on Pages as a means to maintain a presence online. The Facebook Pages mobile app gives page admins a tool to manage organizational social media apart from their personal pages.

A different app, the same Facebook

Users can manage multiple pages and directly interact with followers in the mobile app. Additionally, the application packs the Pages dashboard that you’d see on the desktop into a mobile app that reports page insights, activity, and notifications while granting page admins the ability to post content.

Instagram, Facebook, and Messenger are also integrated into an “Inbox” that populates all private messages, interactions, and notifications you receive from all three platforms. The user interface is easy to navigate, as well.

Some problems

Facebook Pages runs well, according to user reviews about the mobile app. But the application has a reputation among some users for being slow and laggy. Slow load speeds, posting errors, and disconnected analytics have all been reported by users. In some cases, using the Pages platform on a desktop or on the original Facebook mobile app is more reliable and stable.

Moreover, the notifications that the Facebook Pages app provide could be considered overwhelming from the number of times the app populates these interactions. And there’s no “Mark All As Read” button. Due to this, you have to click on each notification to clear them all without the help of shortcuts and automations you’d get on the desktop.

It’s free to use

The Facebook Pages App is free for download on iOS and Android devices. There’s no cost to owning or managing a Facebook page, ever. You’ll only see expenses when taking out ads and campaigns on the social network itself.

Our Verdict

Using Facebook Pages for your organization’s marketing is a great idea. You can identify your target audience, market directly to them, engage your followers, and build your social presence — all features which appear on the desktop version of Facebook. This is even the case for the Facebook mobile app; however, if you are interested in separately managing your pages, understanding your analytics in real time, and can tolerate some functionality issues, then consider giving the Facebook Pages mobile app a spin. There are little risk and virtually no cost. It could be worth the experiment.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

15/25

Cost

25/25

Differentiation

15/25

Effectiveness

15/25

Get Facebook Pages