Giphy

Social Media

Updated February 9, 2018

6 updates


SCORE BREAKDOWN

User Interface

23/25

Cost

25/25

Differentiation

20/25

Effectiveness

21/25

Pros

  • Free to use.
  • Users can create their own.
  • Search engine with billions of GIFs.

Cons

  • The GIF maker creates low-quality GIFs.
  • Giphy only supports up to 15 seconds of play time.

GIFs, also known as Graphics Interchange Format, provide users and viewers with unique experiences of visual storytelling on social media outlets all over the internet. Being a startup company that built a free GIF “search engine” with tens of millions of visitors each month, Giphy has simplified how GIFs can be used in any organization’s digital marketing strategy.

A search engine

The platform is straightforward to use. You input a keyword or topic into the search bar, and you’re brought to a collection of billions of GIFs.

On the website, you can select the GIF of your choosing, share it on several social media outlets, and toggle website embedding options. Giphy Studios also creates in-house GIFs and supports custom content and distribution from its “GIF artists” and several brands like Amazon, for example.

Uploading and making your own GIFs

The ”GIF Maker” allows users to create their own GIFs with photos and videos. Or, you can search for existing videos and GIFs by entering a URL from Giphy, YouTube, or Vimeo. The actual GIF editor allows you to toggle text fonts, special effects, filters, and other animated components. Sadly, though, the maker produces relatively low-quality final products and lack the higher resolutions for crisp images. Granted, Giphy’s custom GIFs only support up to 15 seconds of content, in addition to  256 colors, and the requirement of an internet connection to work.

Mobile and desktop applications

Giphy has developed an ecosystem of mobile and desktop applications, including the Giphy app that gives users access to the full search engine. The Giphy Cam app allows users to record video on their mobile device and turn that video into GIFs; Giphy World will enable you to utilize augmented reality and place GIFs on live-recorded video. For the desktop, Giphy offers their Sticker Embed JavaScript add-on so that web developers can put GIFs anywhere on a website. Plus, Mac OS users are provided the Giphy Capture application to use screen capturing to create custom GIFs.

Integrations

Slack, Facebook Messenger and Live, Twitter, and WhatsApp are all integrated with Giphy. Plus, Microsoft Outlook and Mailchimp integrations allow for GIFs to be used in email marketing. Other commonly used programs, like Tinder, Trello, or Words With Friends, are also integrated.

Our Verdict

Through its search engine options and a growing ecosystem of mobile applications, services, and partnerships, the platform could be a viable tool to help your digital marketing campaigns through visual storytelling–if you can tolerate low-quality GIFs, that is.

Given the plethora of Giphy’s services, using it makes it easier to input GIFs in your marketing emails or social media posts to set the tone of your campaign.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

23/25

Cost

25/25

Differentiation

20/25

Effectiveness

21/25

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