Hootsuite

Updated May 23, 2018

7 updates


SCORE BREAKDOWN

User Interface

25/25

Cost

18/25

Differentiation

23/25

Effectiveness

25/25

Pros

  • Affordable pricing with a free plan
  • 155 integrations and a publicly available API
  • Powerful analytics and reporting

Cons

  • A bland design that lacks differentiation

Hootsuite is one of the most popular social media tools on the market. 10 million people and eighty percent of Fortune 1000 companies use the tool for their social media management.

Hootsuite could be a potential asset for your campaign or advocacy efforts. From deep functionality with reporting and analytics to the simplification of managing multiple social accounts, Hootsuite has you covered.

The basics, and then some

Hootsuite was created to do one thing: manage your social media. Users can easily monitor, post, and interact with their social audience by viewing their accounts in a columnar-style dashboard. This allows for users to see social streams on one screen with a column specifically designated to one social outlet. Hootsuite stands out for three core competencies: automation, integration, and reporting.

You can easily schedule a week’s worth of social media posts with use of a content calendar and a straightforward publishing interface. Most content — text, photos, videos, GIFs — can be scheduled ahead of a designated post date to save your digital team time and money. You can automate and optimize your posts to meet a specific target audience; you can even schedule your social media by importing a CSV file documenting what content the post should contain and the designated time to go up.

The platform also has an app directory of 155 integrations from external services to further augment your Hootsuite experience. Integrations for Mailchimp, Slack, CRMs, and many others are available. Hootsuite also offers developers their APIs so that organizations can develop proprietary applications or apps for millions of other users.

The icing on the cake is Hootsuite’s surprisingly rich reporting and analytics tools. The software tracks interactions, views, and impressions your social accounts garner. Those data sets are displayed in an overview report documenting total engagement while offering in-depth reports that reveal data pertaining to ROI, new target audiences, and more. Plus, you can create graphs and charts in the Hootsuite platform and export them for external use.

The Setbacks

There’s not much to complain about when it comes to Hootsuite. Users love it; however, no tool is perfect. Some common complaints focus on aesthetics. Not everyone likes the columnar view of their social feeds and would rather opt for one unified stream like you’d find on Sprout Social’s platform.

The application’s user interface also isn’t a favorite for some. The best case scenario will contend that the visual design of the UI is bland and lacks differentiation and color correlations for visual organizers. Nevertheless, Hootsuite has adopted a functionality-over-design mantra in its products — and it reflects. Hootsuite’s lack of friendliness to Facebook is also problematic. In some cases, users still have to open the Facebook website so that they can view a full interaction history with their followers.

Pricing

For smaller campaigns, we strongly recommend taking advantage of Hootsuite’s free plan. You get basic functionality and the support of three social media accounts. Besides that, organizations that have multiple accounts and rely heavily on social media for their marketing strategy could benefit from the premium features that the tiered plans offer. Hootsuite offers a professional account at $19 per month. Teams can pay $99 per month, business subscribers pay $499 per month, and enterprise options are determined by consultation.

What we think

All we can say is go for it. Hootsuite, aside from being a popular social media tool, is powerful and reliable. The platform is ideal for small to medium-sized organizations to get cost-effective social media marketing tools that work.

Aside from the minor issues, Hootsuite is well-liked and widely used in every major vertical. So, give it a shot. If you’re not sold, consider competing platforms that offer the same results for similar pricing.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org


Screenshots

SCORE BREAKDOWN

User Interface

25/25

Cost

18/25

Differentiation

23/25

Effectiveness

25/25

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