TweetDeck

Social Media

Updated December 1, 2018

1 updates


SCORE BREAKDOWN

User Interface

25/25

Cost

25/25

Differentiation

25/25

Effectiveness

20/25

Pros

  • Free
  • Manage multiple accounts
  • Hashtag and topic monitoring

Cons

  • “Twitter only” app
  • Desktop-only iterations

TweetDeck is a free app for users who want to tweet “like a professional.” This platform is Twitter’s proprietary, real-time social media management platform built to provide users with the ability to monitor multiple Twitter accounts, trending content, high-ranking hashtags, and other activity.

How does TweetDeck work?

TweetDeck is straightforward to learn and has a reputation for accommodating beginners. TweetDeck takes the traditional stream view of a Twitter feed and expands it into multiple columns for tracking trending content, user interactions, news, hashtags, and the activity of your followers and the people that follow you.  

Using TweetDeck

TweetDeck operates on columns like Hootsuite’s multi-columnal functionality for several social media accounts. Users can track multiple Twitter accounts, hashtag feeds, activity feeds, and traditional news feeds. Each column is fully functional because users can directly interact with posts, other content, hashtags, and followers in real-time. There is a sidebar to navigate the TweetDeck management features. However, navigation can be accomplished with a bottom-screen carousel slider.

Accessing TweetDeck and collaboration features

Any Twitter user can access TweetDeck at tweetdeck.twitter.com using their active Twitter account logins. TweetDeck has a collaborative posting functionality, allowing users to post and manage Twitter activity under the same handles. Admin users need to send invites to his or her team members, but after verification team members can easily access the TweetDeck platform.

The limitations of TweetDeck

As communicated by the name of the application, TweetDeck is a “Twitter-only” experience. The platform is also a browser-based, desktop accessible platform, although there is a useful Google Chrome plugin and mobile phone app. There is no cross-posting capability to other social networks built in, nor are there any third-party software integrations. Thus, organizations looking to utilize social media management platforms dedicated to collaboration and multi-network capability should look to content creation and management tools such as Hootsuite, Sprout Social, and Buffer, among others.

Pricing

TweetDeck is free, like Twitter itself.

What we think

TweetDeck is free and allows you to manage multiple Twitter accounts at once. If that’s all you’re looking to do, TweetDeck is the perfect solution. TweetDeck also has built-in collaboration capabilities available through premium social media management platforms such as Buffer, Hootsuite, and Sprout Social. If crossposting to other channels is essential, however, we recommend a tool like Hootsuite or the tools above.

If you have any feedback on this review or you would like to suggest an app for us to review, please drop us a note – telegraph@joinlincoln.org.


Screenshots

SCORE BREAKDOWN

User Interface

25/25

Cost

25/25

Differentiation

25/25

Effectiveness

20/25

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