WHAT YOU WILL LEARN

How to locate the right users with modern and often free tools already at your disposal

How to ask the right questions in the right way to avoid reinforcing long held organizational biases

How to interpret data that you gather and turn it into actionable recommendations for your team

How to get your team on board with implementing recommendations and tools to help meet your goals


In today’s crowded marketplace, it is more crucial than ever to focus on accurate insights about those you hope to serve. Often the difference between a successful organization and one that endlessly fights for relevance is an empathetic relationship with its audience. How do you generate it? What does that relationship look like? How can you build the organizational capacity to not only establish it, but reinforce it, track it, and plan around it? These are some of the key questions we will answer on this free webinar.

Please join us as Lincoln Network’s Head of Product, Alex Kouts, shares insights on the user research process, helping you better leverage your existing audience to grow its size and reach.

A little more on the speakers:

Alex is a bay area entrepreneur obsessed with furthering American democracy. He’s spent his career building and scaling startups as a founder, head of product/marketing, and a UX designer. He’s built and launched companies focused on civic engagement, campaign tech, media, digital philanthropy, crowdfunding, and gaming. Alex has advised numerous large companies such as Disney, ESPN, ABC, Lloyds Bank of London, as well as mid sized companies, startups, and advocacy orgs. Alex has trained over 35 members of Congress and their staffs on digital strategy, messaging and process optimization; he has also taught these topics at Wharton School of Business, Pepperdine University, the General Assembly, and many others.

Aaron, also located in the bay area, is focused on connecting policy with technology. Previously a growth hacker for Stumble Upon, Everlane, and the Romney presidential campaign, Ginn now works as a mentor at Tech Stars and President of Lincoln Network. He has made the Forbes 30 under 30 list for Law and Policy in 2017, was named by Wired as one of the top 20 Tech Insiders Defining the 2016 Campaign, and is a published author on TechCrunch, TheNextWeb, Brietbart, and others.

Your Hosts

Aaron Ginn :

Aaron Ginn

Co-Founder at Lincoln Network

Aaron Ginn

Alex Kouts :

Alex Kouts

Alex Kouts