Summary

Some of the most common mistakes are commonly associated with the user experience. A good email understands why, where, and when users open up their emails.

Most Common Mistakes

1. Sending without proper tracking and instrumentation
2. Not testing the email before it goes out
3. Confusing email marketing and transaction emails
4. Using too much content that slows email loading
5. Not optimizing for mobile
6. Not personalizing the email campaign
7. Spammy sounding headlines
8. Not managing unsubscribes properly

Tools

The market provides many, many email sending tools. Here are a few we have used in the past.

• Mailchimp
• Infusionsoft
• Marketo
• Sendgrid

If you are just getting started sending emails, we recommend using Mailchimp. It is easy to use and designed for smaller organizations. It is quite easy to track and manage contacts.

Additional Resources:

• Email Marketing Checklist
• Best Practices For Digital Correspondence

• Email Marketing Best Practices

• 10 Proven Email Marketing Best Practices
• The seven most common email marketing mistakes
• Common Rookie Mistakes