- Social CRM
- SMS marketing functions
- Tools for event management and donation remittance
- Pricing by list size
- Autoresponder feature is limited
- Template rigidity
Constant Contact is one of the many “powerhouse” email service provider (ESP) tools in the email marketing space. Compared to platforms like MailChimp, Constant Contact remains similar to its competitors thus lacking some functional differentiation.
Using Constant Contact
Constant Contact is beginner-friendly and stunts a straightforward user interface with easy-to-learn tools. Besides its accessibility, the tool is a typical email marketing platform. You can import and manipulate lists, generate surface-level reports and analytics, and send to large numbers of subscribers.
Email creation tools are also available so that users have free range in customizing pre-made templates for their brand or message. Plus, Constant Contact supports mail-merge, personalization, social media management, and a Social CRM tied to your mailing lists.
The problems with Constant Contact
One of the premiere aspects of Constant Contact is its autoresponder feature, which manages and automates out-flowing response communication. It’s one of the few custom automation tools you receive. The email templates, additionally, are bland while customization of those templates is rigid. You have only a select few font styles to work with, and the drag-and-drop feature produces modular final products that lack seamlessness.
Constant Contact is one of the few dedicated e-newsletter platforms approved for Congressional use. The House CAO has approved the platform for communicating uncontrolled, unclassified information. That means this tool could be utilized for sending constituent outreach emails and to press contact lists. However, Constant Contact isn’t FedRAMP certified. The FedRAMP program rates software on the security standardization, monitoring, and authorization compliance framework.
E-newsletter platforms built-in to CRMs
Constant Contact could be a cost effective option for offices who don’t have the budget to purchase an e-newsletter platform from their CRM provider. Some platforms, like Leidos’ Intranet Quorum, have built-in solutions; however, others such as ComputerWorks’ intertrac platform lack this feature.
Constant Contact is a premium service with two types of subscriptions. Prices begin to apply after a 60-day free trial. The pricing structure is progressive, raising by the size of your email lists. The basic subscription, Email plan, ranges from $20 to $335 per month. Email Plus, the premium subscription option, begins at $45 per month to $335 per month. For lists packing over 50,000 subscribers, custom pricing is required.
MailChimp, consequently, is cheaper. The company’s Growing Business and Pro Marketer plans begin at $10 and $199 per month, respectively, while following a similar progressive payment structure. Additionally, MailChimp has a free-forever plan for up to 2,000 subscribers and 12,000 emails per month.
What we think
Constant Contact was built for one thing: email marketing. This tool does that–and it’s reliable. Constant Contact’s basic functions, being an ESP tool, don’t differentiate itself from other platforms; however, the proprietary tools make it stand out. The decision on using this tool relies solely on organizational needs, budgetary permissions, and — above all — preference.