- SaaS platform for polling and research
- Build surveys and determine samples
- No external integrations yet
- Capabilities limited to polling methods
- Still a fairly young product
Self Made Insights (SMI) offers a revolutionary SaaS program that cuts costs and time for campaigners. The program, known as the Insights suite, is a streamlined dashboard that permits users to hire live agents to conduct polls with visualized results and reporting at the click of a button.
Cutting out the middleman
Public opinion polling and research can be a real chore: from all of the different vendors a firm has to employ and having to go through post-survey analysis, polling can be a significant time-suck and strain on a campaign’s budget.
David Burrell, the CEO, and co-founder of SMI told us Insights suite cuts the time and the costs of polling in half. Through the browser-based platform that can be accessed on any computer, the Insights suite allows public affairs professionals to conduct polling in-house.
How it works
Users can create campaigns, determine sample demographics and characteristics, and program questions at the click of a button. This granular point of service also guarantees faster turnover compared to the speeds of traditional research firms. Once surveys are complete, results are populated in dashboard-based visualizations, exportable as PDFs. Users can create as many campaigns as they wish while also receiving unlimited support and coaching from an SMI “insights coach.”
A young product
Insights suite is still a relatively new product in the polling world. External integrations with third-party platforms (e.g., a CRM platform or ESP like Mailchimp) and a publicly available API have yet to be released.
Pricing & future plans
Anyone can get an Insights suite account for free; SMI earns revenue from projects and a transactional sales and support model. The only costs associated with SMI come when purchasing telephony, SMS messaging, and web survey services through the platform. For example, a voice call targeted survey sample that includes individuals with landlines costs $20.51 per interview. Users determine the number of calls and texts sent to their selected sample, which affects pricing.
What we think
We believe SMI’s product is a real innovation for the polling world. By offering a dedicated SaaS platform to “cut out the middleman,” SMI’s customers have the benefit of reduced costs and recovered time. Just keep in mind that the Insights suite is still a young product with few integrations available.
Note: We are currently pending a content fact-checking session with Self Made Insights and the application’s developer. This review will be updated to reflect any changes.
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