- Easy to manage multiple social media channels simultaneously
- Powerful mobile application
- Integration with most social media platforms
- Overpriced compared to similar platforms
- Though reliable, app stability isn’t 100 percent
- User licenses restricted
Social media management tools allow organizations to manage social media accounts on multiple channels simultaneously.
Sprout Social, a tool that competes with powerhouse HootSuite, gives users an alternative to managing social media. The platform is reliable, easy to use, and is ideal for a comprehensive mass-marketing strategy. However, specific functionality and pricing setbacks could prevent the tool from being an exceptional one for smaller organizations.
How it works and what you get
Like other social media tools, Sprout Social does the basics: manage your social media accounts all in one place, schedule different types of posts, and track user engagements and other analytics.
You can reply to most posts in the Sprout Social feed or utilize a “Helpdesk” feature to accommodate social media-based customer or client support. Nevertheless, the most significant benefits of using this tool come in the form of a built-in CRM, regulation of security controls and administrative permissions, and management of teams.
The platform produces necessary reporting and analytics intended for easy consumption and several non-social media integrations (like with RSS reader Feedly, for example) to accompany your use of the Sprout Social ecosystem.
Sprout Social’s problems
Users love Sprout Social, according to reviews of the platform; however, there are problems.
Plus, the existing reporting and analytics platform supported on the software only provides surface-level analysis. Other users reported that the platform randomly crashes or automatically logs them out of their accounts periodically, as well.
It’s not worth the price for small organizations
You will read and hear about how wonderful Sprout Social is as a social media management tool. It’s a reliable platform and a contender against more established brands like HootSuite; however, Sprout Social falls flat with its pricing.
It only offers three plans: a premium plan at $99 per user per month; a corporate plan at $149 per user per month; and an enterprise plan at $249 per user per month. These prices could be costly for small groups and teams. This is especially the case when a basic plan for HootSuite is $19 per month for one user.
We recommend you look at the fine print, as well. The HootSuite plan for teams, at $99 per month, supports up to 20 social accounts, whereas, Sprout Social offers support for only ten social accounts at the same price.
Social media management tools like Sprout Social are great options for an organization’s marketing strategy. They allow for cross-platform posting on most social media outlets and can provide analytics, reports, and an understanding of any social media audience.
However, the high prices and limited pricing options could force some smaller organizations and teams to reconsider. But, if you like the tech under the hood, what it can do, and can tolerate the pricing, Sprout Social may be an ideal fit for you.
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