- Visually pleasing dashboard
- Easy to use
- Proprietary “content pool” feature
- No free plan
- Software biased toward Twitter analysis
- Integrations limited for “cheap” plans
Statusbrew is a visually stunning social media management tool that easily puts Sprout Social and Hootsuite, two industry staples, to the task. This platform works, and we enjoyed every bit of it. Nevertheless, Statusbrew isn’t perfect, with features and technical aspects that could pose issues for users.
Managing social with Statusbrew
One of the most common operational functions in digital marketing is managing social media and digital assets. Statusbrew, like most social media management tools, was developed to house and maintain various social accounts and front-facing web assets in one place. Technically similar to Hootsuite and Sprout Social, Statusbrew is a platform that allows scheduling, content creation, and social interaction analytics tracking. The platform could easily be considered a “missing link” for any marketing stack.
The technical framework
Statusbrew is technically similar to other social media management tools, meaning that the tool can create and post social media content across various networks that include Instagram, Facebook, and Twitter. There are also account integrations for Google business assets, content management systems, and other outlets that make up an external digital communications package. We noticed that Statusbrew has a significant focus on social listening and Twitter lead generation, meaning that the majority of “built-in” features can communicate and/or rely on Twitter data sources. However, this browser-based software is flexible and works with most mainstream social networks.
Despite the common similarities with other platforms, one differentiating factor is Statusbrew’s “Content Pool” feature. Content Pool is an asset management tool and a shared, virtual collaboration space for teams. Ultimately, the primary purpose of this feature is to ensure that brand asset and uniformity in messaging are streamlined and are always a “few clicks away” upon deployment. Statusbrew also has hotkey functionality, providing a few key functions like the “esc” button and the traditional “ctrl” and “enter” buttons to elicit action without the mouse or trackpad.
User experience and support regime
During our user satisfaction research, most Statusbrew users reported an average of 4.5 out 5 stars on G2 Crowd, with similar ratings on Capterra and TrustRadius, and our experience underscored these high marks. First, the visual design of the user dashboard and the tutorials for new users when creating an account were both gratifying. Visually, the design of Statusbrew is very minimalist and emulates a premium software experience. By comparison, the Hootsuite user interface was more crowded when it comes to initial launch dashboards and feeds.
Plus, the company makes it very easy for users to self-diagnose issues and resolve them without tech support. The tech support regime behind Statusbrew is also a plus, with user-praised customer support, tech support, and resolution teams and resources. The mobile application available for free for Android and Apple devices are additionally well designed, offering users a premium experience. Stability and reliability for both the browser-based desktop and mobile iterations of the software do not appear to be an issue, and. the app syncs well with data cross-platforms with little to no latency.
Integrations and the limitations of low-tier subscriptions
Statusbrew has several native integrations with external software to augment the experience, funnel data into the platform, and integrate other tools in a marketing stack. The platform can integrate with Slack, Google Suite, and others, for example. However, there are limitations on the integrations allowed for users based on their subscription tiers. Being a significant sty on Statusbrew’s otherwise stellar review score, we view these limitations to be very discouraging for users seeking a premium social media management tool. For example, the “Independent” plan has no integrations with any software or web-hook service. It isn’t until users decide to subscribe to the marked-up “Business” plan that they receive integration services for Slack and Bit.ly. This model governs this aspect of the subscriptions, granting more integration services and custom APIs for “Enterprise” customers only. Plus, the selection of native integrations built for Statusbrew is minimal compared to the Hootsuite app directory of 155 integrations and software plugins.
Though Statusbrew doesn’t have a “free” plan, it is still competitively priced with the majority of services and features promised in a subscription included without additional costs. Plans begin with the Independent tier at $25 per month, billed annually. Then, the Business plan is $100 per month, the Professional plan is $416 per month, and Enterprise plan pricing available by consultation. All plans are charged annually.
Compared to Hootsuite, Statusbrew is cheaper, with Hootsuite offering paid plans beginning at $29 per month to $599 per month. Keep in mind, Hootsuite’s plans provide a higher value with user accounts and social media profile quantities; however, the markup isn’t worth it for most organizations. Given our readership of DIY-campaigners, activists, and bargain hunters, Statusbrew will get the job done at their current price points. Statusbrew also out beats Sprout Social on price by a long shot. Statusbrew plans begin only at $25 per month while Sprout Social plans start at $99 per month.
What we think
Statusbrew is a true “Hootsuite alternative.” Users who are seeking to save just a few dollars but have access to a broad, premium social media management experience should go with this platform. With the design and user satisfaction marks alone, it’s easy to overlook the integration limitations and some of the shortcomings associated with augmenting the user experience. Statusbrew is still a champ in its own right, nonetheless.
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