In This Webinar You'll Learn

Strategies for organically growing an email marketing list and keeping your target audience in mind

How to improve open rates and drive engagement with each email sent

The relationship between email marketing and other digital outreach activities

How to craft an interesting newsletter focused on driving donations

Watch the Webinar

Gerrit Lansing is Chief Digital Officer at the RNC. Before heading up digital for the RNC, Lansing was Digital Director at the National Republican Congressional Committee, Press Secretary for the House Budget Committee, and New Media Director for former Illinois congressman Peter Roskam.

Gerrit is sharing documents he developed to strategize and track campaign fundraising efforts. These include the webinar Powerpoint, his “McSally” budgeting spreadsheet, and his campaign testing book.